This Module contains the following unit:

1 Foundation of Strategic Management

This first unit will review the central concepts in strategy like vision, mission, and company values. Classical External-Internal diagnosis will be discussed. Then the course will turn to more advanced methods and tools. It will analyse concepts and scope of business strategy including scenarios and options how to shape and assess strategy implementation in the course of actions. The course will critically review elements of strategic management to discuss the contexts in which they are best applied. Finally the course will address strategic options (specialisation, diversification, integration) and how to integrate analysis at the SME level.