7.1.5 Case Study

When almost 20 years ago one of the largest Bulgarian state-owned companies for manufacturing of disk drives collapsed, 10 engineers left and started their own business. Specialized in the field of telecommunication software, they made a successful start by subcontracting a number of projects for the regional office of the Bulgarian Telecommunication Company (BTC).

A couple of years later, because of BTC restructuring, the number of projects for subcontracting greatly decreased. The owners undertook market research, analysed the external environment and the company resources and expertise and identified another niche ? manufacturing different types of poultry-farming incubators.

After working for a long time for the agricultural sector, the company became familiar with it and diversified again its activities by starting dairy production. Although today the company is better known as one of the producers of high quality dairy products, it still implements telecommunication software projects and manufactures poultry incubators.