9.1.4 How Strategy Implementation will be successful?
Successful strategy implementation in a SME is based on the following important rules:
|
Very often small companies do not have the necessary resources to develop a good strategy; there can also be a lack of understanding and experience on the subject resulting in bad strategy implementation. Some common difficulties are
- the plan does not identify required actions - there are no clear and measurable goals and activities, team members do not know their responsibilities;
- the strategy is not updated;
- there are not enough resources allocated for strategy implementation;
- the manager changes his vision for strategy implementation too quickly;
- the manager is trying to do too much in too short time;
- lack of commitment on the part of management team;
- internal resistance to changes;
- incorrect estimation of time and efforts required;
- unrealistic expectations in terms of potential benefits;
- inadequate knowledge and skills;
- bad communication.